Or a pair of shoes? A fork, a door knob, a t-shirt? A set of traffic lights or a book? When was the last time you had to read an instruction manual on how to operate a light switch? Let’s step back for a minute and give some consideration to the usability of everyday things outside the realm of screens and pixels. There is an entire industry dedicated to User Experience Design, or, to coin the abbreviation, UX. When we pre-empt website user behaviour based on what we already know to be true about people, many potential problems might never arise. There’s also their no more pop ups advice and http security warnings in Chrome. A chapter about the constraints and trade-offs of mobile design have been added, although, since 2013, we’ve seen a Google-led renaissance for the small screen with the likes of Google Accelerated Mobile Pages.
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